KAWASAKI - Racing Concept Design
Type: Fair booth design
Year: 2017
Surface: 30 m x 20 m (600 mq)
Description: Designing of the new Kawasaki Booth in collaboration with Rhino Design GmbH in Frankfurt am Main.
Starting from the market analysis and the new 2017 models of the Japanese motorbike brand, it has been designed the new booth which take ispiration from the racing world and it is characterized by a new dynamic, modular and sport style, able to be adapted by the different trade shows.
This kind of style and design works to immerge the visitors inside the new Kawasaki’s world, throught fluo decorations, white and black colors.
Principal element is the double ribbon above the booth placed to attract the
attention of the new costumer and hark back to the racing world.
In collaboration with:
www.rhinodesign.de
Here below you can find the entire presentation:
Circular Banner
Up and Down movement to show with an eye-catching effect the new Kawasaki motorbike models
Reveal Area
This area has been designed to present the new kawasaki models during fair presentations and press conference events.
Above the main podium its has been placed a circular banner to draw attention of the people and create a suspense effect when it rises.
Presentations are accentuated by green lights and smoke machines to make it all more coll and eye-catching.
Kawasaki Building
The structure which composes this building is subdivided
by two different volumes.
They are indipendent and usable separately depending on te type of fair which you intend to partecipate.
Inside the groundfloor block is located two office spaces, one kitchen, a storage room and a shop placed on the corner.
Inside the first florr is located a VIP area with a bar desk to plan meeting and special events.
Architecture designed by a linear and clean shape.
This feature is exhibited mostlty thanks to the white color which it confers lightness and dynamism to the entire booth.
Furthermore borders of the volumes are colored by the kawasaki's fluo green and they are in contrast with the rest of the structure and they give to it dynamism and velocity.
Segment Podium
Review of the race podium in a fair version. These kind of podiums contestualize the new kawasaki's model in a racing atmosphere.
Furthermore through the use of graphics placed behind the motorbikes the permit to show any kind of pay off or emotional images for each model exposed.
Circular Podium
Kind of podium used to adapt this design to the differents fairs, in order to partecipate to every size of events, from the smallest to the largest.
All this is possible because the stratification of the podiums which build the structure of them can reduce or increase their sizes.
These layers are overlapped and they confer a dynamic and fast shape thanks also to the glossy colors and racing graphis printed on their surfaces.
Other views
Reveal area view VIP area view
Segment podium view Info desk view