Hessen MesseStand
Type: Fair booth design
Year: 2016
Location: ITB Berlin
Surface: 28 m x 38 m (1064 mq)
ITB Berlin: With over 180,000 visitors including 108,000 operators from the world of tourism and 10,000 exhibitors from 180 countries, ITB is the largest trade fair and business center for the tourism industry in Europe.
Design: In collaboration with Rhino Design studio GmbH and the regional tourism agency for the promotion of tourism in Hessen (DE), I've
been able to design the entire pavilion at ITB trade fair in Berlin in 2016, for a total surface of 1064 square meters. The
main aim of this booth was to propose Hessen region as a modern destination with a particular attention for the future tourism market. The main
feature of the architecture was to propose an open design concept to permit
meetings between visitor and expositors all around the booth, placing
in the center bar and relax area.
In collaboration with:
www.rhinodesign.de
Floor Description:
The development of this booth for Hessen, it consisted primarily in arranging and coordinating the macro-areas present, as well as the development of the flows and the positioning of each specific partner exhibitor.
Starting from a first layout, in collaboration with the Wiesbaden tourism agency, we drew the final disposition whcih it would allow us to optimize the space and visibility for each exhibitor.
Technical spaces, as so as the kitchen area, they have been designed to improve usability and functionality of them in relation with the entire booth.
Executive design for each wall-banners
and graphic panels:
For each of them it has been studied both the position and the graphics design for the promotion of themselves with an accurate attention.
Main Central Banner:
Designing of the main central banner placed in the middle of the booth for the visitors hospitality.
With a total lenght of 19 Mt, and an high of 1,5 Mt, it has been designed both internally and externally.
It dominates the entire booth and give hospitality and freshness thanks to the colors adopted.
Single Expositor, Graphic-Panel:
Example of graphic panel used next to the info-counters to sponsor tourist and culture destinations of main interest.
Other Views:
